Highlights of Research No. 1 *Impact of Nicotine Related Advertising on Youth Perception of E-Cigarette Beliefs*

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Highlights of Research No. 1
*Impact of Nicotine Related Advertising on Youth Perception of E-Cigarette Beliefs*

The social and electronic media and their influence is irremovable, but it is vital for parents and other stake holders to understand how it plays upon the minds of the youth, and lure them to the quagmire of harmful substances. The first research, which is a discourse analysis, scrutinizes 5 famous advertisements for E-Cigarette brands using the Norman Fairclough Model of Analysis.

The researchers also recommended how PEMRA, parents and schools should play a huge role in addressing the concerns. These recommendations were greatly lauded by the audiences that consisted of doctorates, and lecturers.

Special thanks to Mr. Murtaza Shakir @mhshakir for his input regarding the advertising world for this particular research.

Research mentor: Rashida Mohammed @rashida.mohammed52

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